Actionable Strategies that Boost Customer Engagement

OVERVIEW

Customer engagement is the centerpiece for most successful businesses today. In the post-pandemic world where customers connect across multiple devices and channels, more so than ever, quality of experience is effectively taking over price as the critical differentiator. Hence, brands must adopt a customer-centric approach. The journey to becoming a customer-obsessed brand is long, complex, and riddled with issues of understanding customer behavior, personalizing recommendations, dissolving silos between analytics, engagement, and automation, and enhancing cross-team collaboration. But as the saying goes, ‘A journey of a thousand miles begins with a single step.’ And that is what this exclusive ThinkTank stands to achieve!

The ThinkTank is exclusively for CXOs, Product, Marketing, Digital, Growth Strategy, and senior leaders from top consumer brands across Philippines. In the session, we aim to get together and share thoughts on how understanding and analysing customer behaviour is the key to providing personalized and relevant experiences, increasing conversion, retaining existing customers, and creating brand loyalists.

Event Host

Discussion Talking Points

Evolution of customer engagement in the last few years
Growth metrics that CMOs & Growth leaders strive to achieve
Growth and engagement channels for 2022
Leveraging analytics to achieve customer-centricity
Role of personalisation in the engagement strategy and much more

VIRTUAL ROUNDTABLE SESSION

Actionable Strategies that Boost Customer Engagement

AGENDA- AT- A- GLANCE

16:45 - 17:15

17:30-19:00

19:00 - 20:00

20:00

SPEAKER

With over 15+ years of experience in technology, Saurabh is the General Manager for South East Asia and ANZ markets at MoEngage, which is a global leader in marketing technology. At MoEngage, Saurabh heads the GTM functions and helps leading brands revolutionise their customer engagement and retention. An avid believer of insights-driven marketing, Saurabh also invests in early stage startups and provides consulting to B2B companies on global expansion.

With over 10+ years of experience in technology, Sirish is the Country Sales Manager for South East Asia at MoEngage, which is a global leader in marketing technology. At MoEngage, Sirish helps leading brands revolutionise their customer engagement and retention.

Mr. Umali is currently the Assistant Vice President for Product Marketing at ING Philippines. He is a Seasoned Marketing Professional with a demonstrated history of working in the finance industry. Industry-acknowledged in strong campaign management by measuring brand lift (across finance sector) with digital as a key driver. Adept in digital Marketing tools that measure picture of success across major platforms in owned, paid and earned media.

IN PARTNERSHIP WITH

MoEngage is an insights-led customer engagement platform, built for the customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS.

With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 39 countries use MoEngage to send 80 billion messages to 1 Billion consumers every month. With offices in nine countries, MoEngage is backed by marquee investors such as Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, F-Prime Capital, and Matrix Partners. To learn more, visit www.moengage.com.