Thailand blends the rich cultural heritage with its dynamic economy. Just as the grand temples of Bangkok symbolize resilience and tradition, Thailand’s retail sector is evolving through digital transformation, omnichannel strategies, and sustainable growth. Amid economic uncertainty and modest growth (2.3%–2.9%), spending will focus on essentials, value-for-money options, and online shopping. A rising group of “Value Hackers” will seek creative ways to stretch budgets while balancing cost and sustainability.

Curious about how Thailand plans to progress not only in Southeast Asia but also on a global scale? Rockbird Media is back with the 19th edition of its flagship event—Dive into the future of retail as the summit unveils cutting-edge technologies, breakthrough payment innovations, and evolving consumer trends. All while honoring Thailand’s rich legacy as a vibrant trade hub.