In Malaysia’s dynamic digital landscape, customer engagement is rapidly evolving beyond one-way clicks and taps. The future lies in “cakap-cakap” — meaningful, interactive conversations that foster deeper connections between brands and their audiences.

As consumers become more discerning and acquisition costs rise, growth marketers must rethink how they leverage marketing technology to build genuine relationships. This session explores how cutting-edge MarTech tools — from AI-powered personalization and real-time customer data platforms, to conversational messaging and omnichannel orchestration — can transform passive interactions into active dialogues.

Discover how Malaysian brands can harness these innovations to create personalized, human-centric journeys that boost loyalty, increase customer lifetime value, and turn everyday users into passionate brand advocates. Join us to explore the strategies, tools, and cultural insights that power the shift from simple clicks to authentic cakap-cakap — the conversations that truly move the needle.