In partnership with

Leveraging Marketing Budgets
Efficiently in Uncertain Times

24 October 2024 | 4:30 pm - 9:30 pm
Shangri-La Dubai, UAE

ABOUT THE EVENT

In the ever-evolving landscape of marketing, the challenge of achieving more with less resonates deeply among marketing leaders across B2C industries. A recent Gartner study has illuminated a shift in marketing budgets from 9.5% of company revenue in 2022 to 9.1% in 2023, placing marketeers at the forefront of a paradigm shift. Faced with suppressed budgets, escalating costs, and heightened expectations, leaders are now not only tasked with showcasing impactful results but also steering their teams towards unparalleled operational efficiency.

Join our exclusive event, meticulously crafted for marketing leadership, where we delve into the dynamic strategies and innovations propelling businesses forward in this era of tightened budgets and cost efficiency. This platform will serve as a crucible for marketeers to exchange profound insights, share best practices, and discuss the nuanced challenges and triumphant strategies encountered on the journey to operational excellence.

WHAT WILL WE COVER:

  • Leverage Marketing Budgets Efficiently: Tips to scale your MarTech infrastructure to handle higher volumes of user engagement and transactions for higher ROI.
  • Optimizing Real-Time Messaging: Strategies for leveraging CleverTap’s features to create personalized campaigns based on real-time events, customer intent, interest, and actions.
  • Enhancing User Experience: Best practices for ensuring that your website or app remains responsive and effective with different campaigns.
  •  Analyzing and Adjusting: How to use analytics and feedback from CleverTap to refine your strategies in real-time.
  • Understanding CleverTap’s Personalization Schema: Demonstration of how CleverTap’s personalization product capabilities work, including segmentation, targeted messaging, and dynamic content.
  • Case Studies: Learn from the leading Middle East brands on how they use technology to grow efficiently.

SPEAKER

Sandeep Anand

Senior Director, Digital Sales & Marketing
Americana Foods

Meenakshi Shunmugham

Founder, MESH Strategy
2x CMO at Unicorn Companies

Samer Saad

Regional Sales Director META
CleverTap

Sidarth Pisharoti

CRO
CleverTap

Aaryan Kapur

Group Head - Digital Marketing
Aster DM Healthcare

Robin Geier

Director, Digital Strategy & Value
mParticle

PROGRAM

TIME

AGENDA

4:30 PM - 5:30 PM
Registration and Welcome Drinks
5:30 PM - 5:50 PM
Keynote Presentation
Samer Saad, Regional Sales Director META, CleverTap
5:50 PM - 6:10 PM
Industry Growth Stories #1
Palak Pandoh, Strategy & Customer Intelligence, ENBD More
6:10 PM - 6:25 PM
Partner Presentation
Robin Geier, Director, Digital Strategy & Value, mParticle
6:25 PM - 6:45 PM
Industry Growth Stories #2
6:45 PM - 7:25 PM
Panel Discussion | Race to ACE: Accelerating Customer Engagement for Limitless Lifetime Value
Moderator:
Samer Saad, Regional Sales Director META, CleverTap
Panelists:
Sidarth Pisharoti, CRO, CleverTap
Meenakshi Shunmugham, Founder, MESH Strategy | 2x CMO at Unicorn Companies
Sandeep Anand, Senior Director, Digital Sales & Marketing, Americana Foods
Aaryan Kapur, Group Head - Digital Marketing, Aster DM Healthcare
7:25 PM - 7:35 PM
Industry Logos Partnerships
7:35 PM - 7:40 PM
New Brands Partnerships
Monty Mobile
7:40 PM - 9:00 PM
Dinner Networking
In Partnership With

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Jio, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale. Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

 For more information, visit clevertap.com

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hello@rockbirdmedia.com

Singapore: +65 6801 4587

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