Exclusive Roundtable Discussion
More to Retention: Boosting ARPPU & CLTV for Growth
With COVID-19 accelerating digital transformations in every economy, it is no surprise that our mobile-first population experiences the most disruption in our way of life. Businesses are focusing on enabling e-commerce capabilities that therefore increases the number of apps being added to the app stores. With each attempting to get a share of a mobile user’s attention, the competition challenges businesses to provide a seamless experience that does what it needs to, otherwise they will be deleted fast. Because conversion rates and CLTV have been on a decline, there exists the new challenge of improving engagement and providing a step-by-step guide to the “magic” moment.
Today, purchases are transactional and are driven mostly by promotions and discounts but how do we find our best customers and turn them into our advocates?
- Seamless and personalized onboarding experience with pre-set triggers
- Effective channels for user engagement
- Personalized messaging for customer conversions
- Intent-based push notifications for monetization beyond promotions
Marc-Antoine Hager is the Regional VP – Sales at CleverTap for SEA. The French national has been in Singapore for 8 years and comes with 15+ years of experience in helping companies achieve digital transformation while improving Customer LifeTime Value.
Marc-Antoine has been involved with many Customer Experience tech platforms, as he is passionate about technology innovation and has a solid background in Marketing Technology. He started his career in France in 2008 in the SaaS CRM industry and experienced hypergrowth through the customers he served. He has also managed larger enterprise customers throughout his experience with IBM, IFS and Oracle.
He joined CleverTap in 2020, and it’s been a fantastic journey with him since then. With CleverTap, he uses the innovation of the ARC platform to help companies increase their customer engagement, specifically through better mobile marketing and analytics. The ARC platform allows brands to unlock retention through delightful user experience.
Marc-Antoine Hager Regional VP - Sales CleverTap
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CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com