Exclusive Roundtable Discussion

Navigating the Challenges and Opportunities this festive season: Strategies and Innovations to Drive Growth



The festive season in Southeast Asia is a critical period for all companies. During this period, there is a surge in demand for various products, as people celebrate various festivals, including Christmas, Lunar New Year, and Eid al-Fitr, among others. However, the increased demand also comes with several challenges, including supply chain disruptions, inventory management, and delivery logistics. As such, it is essential for FMCG leaders to devise strategies to manage demand surge and delivery challenges during festive seasons.

Managing demand surge and delivery challenges during festive seasons is critical for the success of various industries in Southeast Asia. This roundtable discussion will provide a platform for leaders across various industries to share insights, experiences, and best practices on how to overcome these challenges and capitalize on the opportunities presented by festive seasons. The discussion will also provide an opportunity for the companies to network and build partnerships to improve their businesses during festive seasons.

Key takeaways from the discussion:


Ali Arafat

SEA Director, Locus

Ali Arafat comes with 13+ years of experience across Management Consulting, SaaS and Product organizations. He has experience transforming and centralizing the Logistics function across SEA regions for large businesses. He also has experience of working across multiple industries such as Retail, FMCG and Manufacturing. In his current role at Locus, Ali has a regional responsibility to grow the South East Asia region, by disrupting the Supply Chain through AI & NLP enabled Last Mile Delivery Management. He is also responsible for the identification of new business opportunities through means of alliances, Joint Ventures, acquisitions, mergers.

In Partnership with

Locus is a leading-edge technology company solving one of the most challenging global supply chain problems: last mile logistics. Locus’ order-to-delivery dispatch management platform helps enterprises transform their last mile logistics operations into growth centers through advanced optimization algorithms and intuitive workflow automation that equip businesses with the tools needed to maximize efficiency while delighting customers.

Founded in 2015 and backed by GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge, Locus has helped a wide range of customers globally across industries– including Unilever, Nestle, Bukalapak, The Tata Group, BlueDart, and more – execute 650 million deliveries across 30+ countries across North America, Europe, Southeast Asia, the Middle East, ANZ, and the Indian subcontinent. Its technology has also helped save $200 million in transit costs, offsetting 18 million tonnes in CO2 emissions while maintaining a 99.5% SLA adherence ratio.

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