The Secret Blueprint to Successful Customer Retention
- July 21, 2022
- 6:00pm - 9:00pm
- Shangri la Fort, BGC
Overview
Customer engagement is the centerpiece for most successful busi nesses today. In the post–pandemic world where customers connect across multiple devices and channels, more so than ever, quality of ex perience is effectively taking over price as the critical differentiator. Hence, brands must adopt a customer–centric approach. The journey to becoming a customer–obsessed brand is long, complex, and riddled with issues of understanding customer behavior, personalizing rec ommendations, dissolving silos between analytics, engagement, and automation, and enhancing cross-team collaboration. But as the saying goes, ‘A journey of a thousand miles begins with a single step.’ And that is what this exclusive ThinkTank stands to achieve!
The ThinkTank is exclusively for CXOs, Product, Marketing, Digital, Growth Strategy, and senior leaders from top consumer brands across Philippines. In the session, we aim to get together and share thoughts on how understanding and analysing customer behaviour is the key to providing personalized and relevant experiences, increasing con version, retaining existing customers, and creating brand loyalists.
Together we will explore:
- Evolution of customer engagement in the last few years
- Growth metrics that CMOs & Growth leaders strive to achieve
- Growth & engagement channels for 2022
- Leveraging analytics to achieve customer-centricity
- Role of personalisation in the engagement strategy
And much more!
Speakers
Arijeet Rana
Associate Director - SEA & ANZ, MoEngage
Sirish Krishna Pallevada
Country Sales Manager, SEA, MoEngage
In Partnership with
MoEngage is an insights-led customer engagement platform, built for the customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS.
With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 39 countries use MoEngage to send 80 billion messages to 1 Billion consumers every month. With offices in nine countries, MoEngage is backed by marquee investors such as Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, F-Prime Capital, and Matrix Partners. To learn more, visit www.moengage.com.
