How can your organization be disaster-ready: Business Continuity Plans - Rockbird Media
How can your organization be disaster-ready: Business Continuity Plans

This is Part 1 of 3 of a series on business continuity amid disruptions.

With the world’s current climate, it is imperative that every business organization be adaptive. Plan for what’s coming ahead, and be prepared for any unexpected turn of events. 

Disasters can adversely affect business in more ways than one. Lost equipment, stirred workforce management, and dipping revenues are just a few of the results that can happen if a disaster, may it be natural or cyber, ever happens.

As threats come more frequently than ever before, it is just perceivable that planning to be disaster-ready should be done now.

Identify the risks

To be ready for any disasters and threats that your company may face, you should first assess the areas that are vulnerable to these kinds of emergencies. After assessing where you lack security, you will be able to know the potential losses that your organization could look out on, helping you know which to prioritize in such times of contingency.

Create a Business Continuity Plan

Business Continuity refers to sustaining business functions during and after disruptions — be it internal or external — faced by an organization. Whether it is caused by a catastrophe, disease outbreak, malicious cyberattack or a potential security threat that disturbs business functions, a business continuity plan should be outlined to keep the company surviving. It is a plan where the entire organization is informed on what they should do when the company is faced with difficulties.

Test your plan

You won’t know if a plan is effective until you test it out. It should be done without waiting for a disaster to happen, as there are too many risks.

Testing your business continuity plan will help you identify the loopholes and gaps that you can use to improve the plan itself.

Improve the plan

After testing, it is time to improve. There is no ‘perfect plan’ but improving and revising your plan will help your organization be more prepared for unexpected events. Constantly scanning the environment, checking on new technologies and innovations will help you improve your plan. Another way is to never stop looking for opportunities and potential threats around. A disaster-ready organization visits their plans more often than others.

Inform each department

The plan should include the whole organization, which means that everyone should be fully aware of the outlined plan. From how they respond, to how they proceed with their work when disasters come, it should be clearly communicated to everyone.  One way to properly disseminate information about the plan is to have a representative of every department in updating the plan tasked to inform their team about the said plan.

Being a disaster-ready organization means surviving the most challenging part of running one. 

Preparing and overcoming disasters will heavily rely on their people. If the company does not concern its people’s safety and welfare amid calamities, then the people will lose interest to protect and help the company to avoid sinking in any disastrous event. The most important factor of a business continuity plan is that processes and services are uninterrupted, and the safety of staff is guaranteed.

Do you have expertise in developing business continuity plans? Help out organizations that need to create or improve theirs. Contact us to share your knowledge on the matter. 

BY Rockbird Media

Rockbird Media is an international event expert that offers premium events and business solutions designed for C-level executives — the most influential members of an organization — to facilitate powerful interactions, benchmark strategies, and unlock innovation. For more information, visit

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