Leveraging Marketing Budgets
Efficiently in Uncertain Times
ABOUT THE EVENT
In the ever-evolving landscape of marketing, the challenge of achieving more with less resonates deeply among marketing leaders across B2C industries. A recent Gartner study has illuminated a shift in marketing budgets from 9.5% of company revenue in 2022 to 9.1% in 2023, placing marketeers at the forefront of a paradigm shift. Faced with suppressed budgets, escalating costs, and heightened expectations, leaders are now not only tasked with showcasing impactful results but also steering their teams towards unparalleled operational efficiency.
Join our exclusive event, meticulously crafted for marketing leadership, where we delve into the dynamic strategies and innovations propelling businesses forward in this era of tightened budgets and cost efficiency. This platform will serve as a crucible for marketeers to exchange profound insights, share best practices, and discuss the nuanced challenges and triumphant strategies encountered on the journey to operational excellence.
WHAT WILL WE COVER:
- Leverage Marketing Budgets Efficiently: Tips to scale your MarTech infrastructure to handle higher volumes of user engagement and transactions for higher ROI.
- Optimizing Real-Time Messaging: Strategies for leveraging CleverTap’s features to create personalized campaigns based on real-time events, customer intent, interest, and actions.
- Enhancing User Experience: Best practices for ensuring that your website or app remains responsive and effective with different campaigns.
- Analyzing and Adjusting: How to use analytics and feedback from CleverTap to refine your strategies in real-time.
- Understanding CleverTap’s Personalization Schema: Demonstration of how CleverTap’s personalization product capabilities work, including segmentation, targeted messaging, and dynamic content.
- Case Studies: Learn from the leading Middle East brands on how they use technology to grow efficiently.
SPEAKER
Sandeep Anand
Senior Director, Digital Sales & Marketing
Americana Foods
Meenakshi Shunmugham
Founder, MESH Strategy
2x CMO at Unicorn Companies
Samer Saad
Regional Sales Director META
CleverTap
Sidarth Pisharoti
CRO
CleverTap
Aaryan Kapur
Group Head - Digital Marketing
Aster DM Healthcare
Robin Geier
Director, Digital Strategy & Value
mParticle
Rim Almazroua
Founder
Candles
Gayatri Mukul Maskai
Strategic Growth Manager
ENBD More
PROGRAM
TIME
AGENDA
Samer Saad, Regional Sales Director META, CleverTap
Sidarth Pisharoti, CRO, CleverTap
Meenakshi Shunmugham, Founder, MESH Strategy | 2x CMO at Unicorn Companies
Sandeep Anand, Senior Director, Digital Sales & Marketing, Americana Foods
Aaryan Kapur, Group Head - Digital Marketing, Aster DM Healthcare
Rim Almazroua, Founder Candle
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Jio, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale. Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
For more information, visit clevertap.com
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