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GenAI in Action:
Elevating Customer Experience

Overview

Join us at this half day event to learn, see and interact with your peers on how global and Philippine companies are applying GenAI powered Customer Experience (CX) technology to reduce cost, innovate CX and enable service representatives to provide authentic and genuine customer engagement. Audrey William, Principal Advisor at Ecosystm will profile the trends and influences in global Customer Experience & GenAI.  Simon Burke, Head of CX at Amazon Web Services (AWS) will profile the AWS CX innovation journey – its heritage, capabilities and future. Eldridge Tan, Director and Head of Digital Channels at Globe Telecom will profile the Globe CX journey and how Globe have accelerated CX innovation and lowered the cost to serve.  After a networking coffee break, Guru Vishwanath from AWS will facilitate a panel discussion with the Speakers and then Arthur Nowak, Co-Founder and CEO of iCXeed will showcase examples of GenAI that are transforming customer engagement. We’ll conclude the event with a networking lunch.

Speakers
Agenda
TIMEDURATIONAGENDA
9:00 - 9:15 AM15 minsWelcome and Opening Remarks
Jerry Bongco, AWS Country Manager
9:15 - 9:45 AM30 minsTrends in Customer Experience & the Future of GenAI
Audrey William, Principal Advisor, Ecosytm
9:45 - 10:15 AM30 minsThe AWS CX Innovation Journey: Heritage, Capabilities and Future
Simon Burke, Head of CX, AWS ASEAN
10:15 - 11:00 AM45 minsGlobe's CX Journey: Accelerated CX Innovation at Lowest Cost
Eldridge Tan, Director Digital Channels Head, Globe Telecom
11:00 - 11:30 AM30 minsCoffee & Networking
11:30 - 12:00 PM30 minsFireside Chat
Facilitated by Guru Vishwanath, AWS
with Audrey William, Eldridge Tan and Simon Burke
12:00 - 12:30 PM30 minsGenAI Showcase: Demo of CX Best Practice
Arthur Nowak, C-Founder & CEO, ICXeed
12:30 - 2:00 PM90 minsNetworking Lunch
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Jerry Bongco, Country General Manager at Amazon Web Services

Jerry Jimenez Bongco

Country Manager, AWS Philippines

Jerry Jimenez Bongco is the Country Manager for AWS Philippines where he is responsible for bringing to life the country mission of the company. AWS focuses on “building a digitally resilient nation that empowers innovation to uplift the lives of more Filipinos.” AWS has a long-term oriented strategy to accelerate cloud adoption and digitalization in the country.

As Country Manager, he leads a team of passionate Amazonians who enable and empower Philippine businesses (enterprises, small and medium businesses, start-ups, independent software vendors, digital-native businesses, and AWS partners) to innovate and become world-class by leveraging and harnessing the power of the AWS Cloud.

Based in the Philippines, Jerry first joined AWS in 2019. With his 11+ year tenure at Microsoft, he ascended to Country Director for the Consumer and Devices Business Division. He also held managerial positions at Sun Microsystems, Lucent Technologies, and Crayon Software throughout his career. He was a board of director for the Information Technology Association of the Philippines (ITAP) in 2014-2015 and is a board of advisor to KodeGo, a start-up with a mission of improving the lives of Filipinos and shaping the future of the edtech industry.

Leveraging a comprehensive skill set encompassing sales & marketing, IT & Telco solution selling, partner and account management, general management, and more, Jerry brings invaluable insights to the industry. He took up in Economics from the University of the Philippines and Master of Business Administration (MBA) at the De La Salle University (DLSU). Jerry continues to be an active alumni member of the U.P. Beta Sigma Fraternity.

Audrey William profile picture

Audrey William

Principal Advisor, Ecosystm

Audrey is a leading multi-disciplinary analyst in the APAC region, with expertise in enterprise collaboration, UCaaS, CCaaS, video, contact center, AI, and digital transformation. She has nearly two decades of experience advising C-level executives on go-to-market strategies and has played a key role in building and mentoring analyst teams across Asia-Pacific. A frequent keynote speaker, Audrey has delivered over 150 presentations on various technology topics and is regularly quoted in the media for her insights. She holds honors from the ICSA UK and diplomas in management and financial accounting from LCCI. Audrey enjoys reading literary fiction and jazz.

Simon Burke profile picture

Simon Burke

Head of CX
AWS ASEAN

As the Head of CX for ASEAN, Simon is responsible for planning and executing how AWS and partners create innovative consumer engagement experiences (CXE). Companies of all sizes and in all sectors can innovate customer experience (CX) at scale with services like Amazon Connect and AWS GenAI.

Simon has over 25 years of CX expertise as a technology entrepreneur, cloud pioneer and CX practitioner. He was the founding CEO of ipSCAPE that pioneered cloud contact center technology and has operations over 20 countries.

Today, Simon is in a team of AWS CX practitioners who are helping customers and partners innovate CX with easier access to data for personalisation, artificial intelligence for automation and machine learning for insight.

Simon holds a Bachelor of Economics (ANU) and an MBA from London Business School. He resides in Singapore.

Elridge Tan profile picture

Eldridge Tan

Director, Digital Channel Management
Globe Telecom

Eldridge is a CX leader at Globe Telecom and has been instrumental in driving transformation of the technology, operational process and culture of Globe’s customer engagement strategy. In his 10 years + tenure at Globe, Eldridge started as a management trainee, joined the management team in research and development of CX design and then implemented the R&D experience as the CX Design Head of the Globe contact center operations. Most recently Eldridge has taken on executive responsibility for customer experience of all channels focusing on Globe One, the mobile application.

Arthur Nowak, Co-Founder & CEO of iCXeed

Arthur Nowak

Co-Founder & CEO
ICXeed

As the co-founder and CEO of iCXeed, he has a bold vision to disrupt the customer experience industry by helping clients to work smarter with analytics, AI, and automation solutions within the contact centre.  iCXeed’s 100% Philippines based workforce are leading the way with business process innovation for their international clients using Amazon Connect and over 200+ AWS Services.  The iCXeed teams orchestrate, implement, and optimise the overall customer experience with a digital first mindset and a cognitive focus on adding value by removing the need for service in ways customers prefer.  This creates better capacity for contact centre teams to focus on adding more value and human connection to customer interactions.

Arthur has over 25 years of experience in delivering and optimising customer experiences for the biggest brands in North America, Australia, New Zealand, UK, and Singapore from the Philippines.  He is a recognised speaker and thought leader in the customer experience industry and an active advocate for diversity as a key component in driving creativity and innovation in organisations.

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