Join us at this half day event to learn, see and interact with your peers on how global and Philippine companies are applying GenAI powered Customer Experience (CX) technology to reduce cost, innovate CX and enable service representatives to provide authentic and genuine customer engagement. Audrey William, Principal Advisor at Ecosystm will profile the trends and influences in global Customer Experience & GenAI.  Simon Burke, Head of CX at Amazon Web Services (AWS) will profile the AWS CX innovation journey – its heritage, capabilities and future. Eldridge Tan, Director and Head of Digital Channels at Globe Telecom will profile the Globe CX journey and how Globe have accelerated CX innovation and lowered the cost to serve.  After a networking coffee break, Guru Vishwanath from AWS will facilitate a panel discussion with the Speakers and then Arthur Nowak, Co-Founder and CEO of iCXeed will showcase examples of GenAI that are transforming customer engagement. We’ll conclude the event with a networking lunch.