From Concept to Execution –
Building Loyalty Programs That Work
in the Philippine Market
- 28 May 2025
- 9:00 AM - 10:00 AM
- Manila House Private Club, BGC
About the Event
The Philippines Loyalty programs in the Philippines have seen an upward growth trajectory and winning consumers loyalty is tougher than ever. Are brands and companies truly building lasting long-term customer engagement or does it fall short due to compliance pressures, crowded markets, and the rising cost of tech? Join us for an exclusive breakfast roundtable where industry leaders will dissect the state of loyalty programs, uncover key gaps, and benchmark strategies to elevate customer retention. Through dynamic discussions, we’ll compare local programs with global benchmarks, tackle the challenges of personalization, omnichannel integration, and execution, and identify the future trends shaping the loyalty landscape. Explore how AI-powered engagement, gamification, and experiential rewards are reshaping loyalty programs. This session will deliver practical insights to help businesses create standout loyalty strategies that go beyond discounts and build deeper customer relationships. Join industry peers as we reimagine the future of loyalty in the Philippines.
Key Discussion Pointers
Key Discussion Pointers
Brands are increasingly adopting digital-first approaches, integrating loyalty programs into mobile apps, utilizing QR codes, and partnering with e-wallets companies. This shift enhances accessibility and real-time engagement with consumers.
There’s a growing trend of coalition programs where multiple brands collaborate to offer shared rewards systems. Examples: allowing customers to earn and redeem points across various brands.
Brands are leveraging data analytics to deliver personalized rewards and experiences, moving beyond generic offers to tailored engagements based on individual consumer behaviors and preferences
Implementing tiered loyalty programs is becoming common, especially in sectors like retail and travel. These structures incentivize increased spending by offering escalating benefits and exclusive perks at higher tiers.
There’s a shift from traditional point-based rewards to offering unique experiences, such as early access to products or exclusive events, enhancing emotional connections with consumers.
Loyalty programs are incorporating sustainability by rewarding eco-friendly behaviors, such as using reusable bags or participating in recycling initiatives, aligning with the values of environmentally conscious consumers.
Speaker
Jasper Enriquez is a seasoned loyalty program expert with over 18 years of experience leading end-to-end customer loyalty initiatives in the Philippine market. With a unique blend of marketing strategy and IT execution, he has helped major brands design, implement, and sustain loyalty programs that drive measurable business growth and meaningful customer connections.
Program Flow
| Time | Duration | Agenda |
|---|---|---|
| 9:00 - 9:15 AM | 15 mins | Meet and Greet |
| 9:15 - 10:00 AM | 45 mins | Coffee and Breakfast during Discussion |
| 10:00 AM Onwards | Networking |
