Ascend is the word for Thailand’s e-commerce landscape due to its improvement in all its aspects. According to research, SEA is making giant strides in digital innovation in the retail world. In Thailand, consumers exhibit diverse and evolving preferences influenced by cultural, economic, and technological factors while having high expectations from e-commerce platforms.
While growth is increased through the continuous improvement in internet and mobile phone users, improved logistics and e-payment systems, intensifying consumers to shop online; challenges still arise.

The Retail and E-commerce Summit Asia in Thailand is set to gather pioneers from prestigious brands in utilizing the good possibilities to discuss trends and bottlenecks in the industry.