Scanning QR codes for payments is an amazing innovation. An algorithm that shows customer preferences? Better. But to be able to gather customer data for a more personalized experience without compromising privacy? Now that’s finger lickin’ good! In today’s tech savvy community it is of great pleasure to have Hendra Yuniarto the Chief Marketing Officer of PT Fastfood Indonesia (KFC and Taco Bell) dish out his expert take on the future of AI in the food and beverage world, unlocking both its potentials and risks.
In a recent conversation with Hendra, his face radiated with joy, yet an undercurrent of concern subtly colored the conversation. He mentioned how many are still scared to face and embrace change that comes with innovation and specified that people are still apprehensive of the common norm of losing their jobs to AI. As Hendra mentioned that for as long as one knows how to maximize the use of AI and use it for the good, it will work in humans favor and rather would help in daily tasks or even solve various world problems.
Hendra then followed by mentioning data as the prime focus of the conversation, “It’s very easy to get the data and collate habits from your customers and because without this engine, it’s very hard for the marketers to get the data right. With AI, it’s very easy for us to get the data and analyze it, maybe only in one hour”. He emphasized that while AI can run independently, it still relies on human logic to function on its own, “AI is the new technology, is the new voice for the marketing” he said.
As the conversation unfolded, he expressed his enthusiasm for participating in the panel discussions. He emphasized how these discussions allow him to explore diverse perspectives and gain insights into new strategies and topics such as the emergence of AI in different sectors. He then specified how AI and personalization work hand in hand and mentioned a few points such as balancing cost and effectiveness in marketing strategies and using AI effectively. He emphasized that when AI is used effectively, it can improve customer satisfaction by providing personalized information through the customer’s preferred channels.
From this view, it prompted the question in what ways does he believe that the summit can significantly impact aspiring leaders in the industry. He answered that today with AI, everything is much easier. With AI, business developments are growing and are helping businesses expand their reach, he added: “it’s the presence, I think it’s quite unique because they are not totally selling their product, but they are introducing what they can do”. Hendra reminds us that to understand AI, thought leaders must take charge and show up, paving the way for others to learn and adapt effectively.
Come hungry for knowledge and inspiration with Hendra at this year’s Retail & E-Commerce Summit Asia 2024 Indonesia. He’ll dive into the future of AI on November 21, 2024 at the Ritz-Carlton, Jakarta and gain valuable insights from some of the top leaders in the marketing industry.
