In the modern, rapidly-moving, technology-oriented environment, it’s simple to become immersed in the excitement surrounding Artificial Intelligence. Caroline Wee, the Vice President of Loob Holdings, is shaping a new direction for seamless omnichannel. The future focuses on integrating humans and machines, aiming to combine the strengths of both to improve our work and lives.
AI has certainly made waves in recent years, but Caroline warns against rushing into the belief that it will fully replace human roles. “In terms of digital and AI, we might have been a bit too hasty to jump into AI, assuming that it would replace everybody and every one within the workforce” she shares. “When we look at AI we think of it as an omni-powerful being that can kind of change the world. But the truth of the matter is, AI still draws from a data source that is largely human made.”
For Caroline, the future of AI isn’t a cold, automated utopia. Instead, it’s a harmonious marriage between human creativity and machine intelligence. She believes that in the near future, achieving success will result from merging the two approaches by utilizing AI’s data-based insights alongside human intuition, creativity, and perspective. AI gains knowledge from the data we supply, and if that data contains errors, the outcomes will be erroneous too. It’s not a matter of substituting humans but rather improving what we can achieve with the assistance of AI.
In the realm of marketing, AI can feel like both a blessing and a curse. Caroline, like many marketers, has occasionally found herself relying on AI to generate ideas—especially for someone when deadlines are approaching. But here’s the catch: AI can help jump-start the creative process, but it can’t replace the human spark. Without the human’s supervision, AI might overlook important nuances, like changes in cultural perspectives or the emergence of a new social movement. AI can identify the patterns, but it’s us people who ensure that things remain pertinent, new, and in sync with current events globally.
So what does the future hold for AI and humans in the workplace? Caroline sees a future where both work together, each enhancing the other. “It’s all about leveraging AI to improve how we work and live,” she believes that AI shouldn’t replace people but it should enhance our abilities. Whether you’re a marketer looking for fresh ideas, a business leader navigating digital transformation, or just someone trying to figure out how to thrive in an AI-powered world, the key is clear: AI is a partner, not a competitor. Humans and AI are better together. And isn’t that what the future of work is all about?
Creating more ways to touch other’s emotions by integrating AI isn’t easy. Join us and let’s create more footprints in the path at the Retail and E-commerce Summit Asia on February 26th. It’s not just about networking but all about exchanging insights with the experts from the same field to reshape the future!
To learn more, visit our RESA Landing page here.
