forum for business leaders to exchange
insights, spark innovation, and shape the future.
a regular forum for business leaders
to exchange insights, spark innovation, and shape the future.
The RB Community is a monthly forum designed for business leaders in various industry sectors. It provides a strategic platform for leaders to engage in high-level discussions, exchange insights, and explore collaborative opportunities.
Through these regular and intimate gatherings, the RB Community fosters leadership development, industry innovation, and actionable growth strategies, empowering executives to stay ahead in an ever-evolving business landscape.
Upcoming Community Event
COMMUNITY ROUNDTABLE DISCUSSION
Navigating the Loyalty Landscape:
Where Does the Philippines Stand and Where Can It Go?
- March 28, 2025
- 8:30 AM - 10:00 AM
- Manila House Private Club, BGC
ABOUT THE EVENT
Loyalty programs in the Philippines are evolving, but are they truly driving long-term customer engagement? Join us for an exclusive breakfast roundtable where industry leaders will dissect the state of loyalty programs, uncover key gaps, and explore strategies to elevate customer retention.
Through dynamic discussions, we’ll compare local programs with global benchmarks, tackle the challenges of personalization, omnichannel integration, and execution, and identify the future trends shaping the loyalty landscape. From AI-driven engagement to gamification and experiential rewards, this session will uncover actionable insights to help businesses design world-class loyalty programs that go beyond discounts and foster lasting brand relationships.
Don’t miss this opportunity to connect with fellow industry experts and redefine the future of loyalty in the Philippines.
ABOUT THE EVENT
Loyalty programs in the Philippines are evolving, but are they truly driving long-term customer engagement? Join us for an exclusive breakfast roundtable where industry leaders will dissect the state of loyalty programs, uncover key gaps, and explore strategies to elevate customer retention.
Through dynamic discussions, we’ll compare local programs with global benchmarks, tackle the challenges of personalization, omnichannel integration, and execution, and identify the future trends shaping the loyalty landscape. From AI-driven engagement to gamification and experiential rewards, this session will uncover actionable insights to help businesses design world-class loyalty programs that go beyond discounts and foster lasting brand relationships.
Don’t miss this opportunity to connect with fellow industry experts and redefine the future of loyalty in the Philippines. OUR MODERATOR
OUR MODERATOR
Jasper Enriquez is a seasoned loyalty program leader with over 18 years of experience in designing, implementing, and sustaining customer loyalty initiatives. As the only local expert in the Philippines with end-to-end experience—spanning program strategy, technology integration, and long-term operations—he has played a key role in shaping some of the country loyalty programs.
With a background that blends marketing and IT, Jasper specializes in bridging business objectives with the right technology and execution strategies. His expertise extends from conceptualizing loyalty frameworks to ensuring seamless implementation and sustained member engagement. He has helped organizations unlock the full potential of their customer data, optimize program performance, and drive meaningful customer relationships through innovation and strategic execution.
He is passionate about advancing the loyalty landscape in the Philippines, and helping businesses harness the full potential of customer loyalty initiatives.
OUR MODERATOR
Jasper Enriquez
Customer Loyalty Specialist with End-to-End Program Management Experience
Jasper Enriquez is a seasoned loyalty program leader with over 18 years of experience in designing, implementing, and sustaining customer loyalty initiatives. As the only local expert in the Philippines with end-to-end experience—spanning program strategy, technology integration, and long-term operations—he has played a key role in shaping some of the country loyalty programs.
With a background that blends marketing and IT, Jasper specializes in bridging business objectives with the right technology and execution strategies. His expertise extends from conceptualizing loyalty frameworks to ensuring seamless implementation and sustained member engagement. He has helped organizations unlock the full potential of their customer data, optimize program performance, and drive meaningful customer relationships through innovation and strategic execution.
He is passionate about advancing the loyalty landscape in the Philippines, and helping businesses harness the full potential of customer loyalty initiatives.
KEY DISCUSSION POINTS
1. Setting the Stage: The Current State of Loyalty Programs in the Philippines
- What are the leading loyalty programs in the country today, and what makes them stand out?
- How do they compare to global best-in-class programs in terms of engagement, personalization, and digital integration?
- Are our programs truly driving long-term customer loyalty, or are they primarily discount-driven?
2. The Gaps: What’s Missing from Our Loyalty Programs?
- Why do global programs create stronger customer stickiness than most local programs?
- How can Philippine companies better leverage customer data to create more personalized and predictive loyalty experiences?
- What are the barriers to POS integration and omnichannel loyalty, and why is this a persistent challenge?
- Are we underutilizing gamification, exclusive perks, and experiential rewards that foster emotional loyalty?
3. The Execution Challenge: Why Is It So Hard to Implement a World-Class Loyalty Program?
- What are the biggest hurdles companies face when launching or scaling a loyalty program in the Philippines?
- Is there a lack of experienced loyalty practitioners, and how does this affect execution?
- How do regulatory requirements (data privacy, financial compliance) impact loyalty program design and sustainability?
- Are businesses struggling more with technology integration, budget constraints, or stakeholder buy-in?
4. The Future: How Can Philippine Loyalty Programs Evolve?
- What best practices from global programs can be realistically adapted to the local market?
- How can businesses leverage AI, automation, and real-time analytics to create smarter loyalty programs?
- What should brands focus on in the next 1-2 years to future-proof their loyalty strategies?
VENUE
Address
8th Floor, Seven/NEO Building, 5th Avenue, Bonifacio Global City 1632, Taguig City, Philippines
Website
https://www.manilahouseinc.com/
