AWS Retail Day:
Building the Consumer Experience of the Future

Overview

We are pleased to invite you to “AWS Retail Day: Building the Consumer Experience of the Future” happening on 22 July 2025. Consumer behavior and expectations have fundamentally changed over recent years, compelling retailers to drive digital transformation across their value chain.

Built by the world’s leading innovative retailer, AWS delivers market-proven solutions specifically designed for the retail industry and battle-tested by amazon.com. Through this event, AWS and its extensive portfolio of retail competency partners aim to help retailers in Thailand innovate faster and scale their growth.

Join us and our partners as we explore exciting retail topics, including retail operation optimization, the art of hyper-personalization, Generative AI, and more.

Industry Topics

– Leverage the power of customer data to make informed business decisions

– Increase conversion through hyper-personalized customer experiences such as personalized digital content and dynamic product recommendations

– Unleash the power of chatbots, digital shopping assistants, enterprise search and document processing

– Build sophisticated supply chains through better inventory visibility, process flexibility, and network collaboration across the value chain

– Enrich the digital shopping experience through AI/ML solutions

Agenda Flow

11:30 - 12:00 PM
Registration
12:00 - 1:00 PM
Lunch
1:00 - 1:10 PM
Welcome Remarks
Vatsun Thirapatarapong, Country Leader, Thailand
1:10 - 1:30 PM
AWS Innovative solutions with Partners
Anurag Saluja, APJ Partner Leader (Retail CPG), AWS
1:30 - 1:50 PM
Leading in the Age of AI: Why Business Leaders Must Understand Technology
Homin Kim, Head, ASEAN Retail/CPG BD, AWS
1:50 - 2:20 PM
Retail Reinvented: Trends, Insights, and Innovation
Prem Periyasamy, Director, Deloitte Consulting Pte Ltd
2:20 - 2:35 PM
Break
2:35 - 3:05 PM
Navigating the Future of Retail: Driving Transformation through Innovation
Moderator: Kittisak Kovintavewat, Senior Account Manager, ENT & SMB, AWS
Panelists: Wichian Jiamwijitkul, SVP - Data Analytics & AI, Home Product Center Public Company Limited
Chatchai Komrangded, Head of Solutions Architect, Thailand, AWS
3:05 - 3:30 PM
Building Trust & Loyalty Through Data
Savanun Boonyapanich, Head of Thailand for Commercial & Startups, Braze
Karn Kongsawat, Country Lead, Thailand Snowflake Inc.
3:30 - 3:50 PM
The Experience Edge: Decoding What Drives Growth in Modern Retail
Andrew Elturk, Regional Growth Director, Contentsquare
Dr Gail (Sarintip Satitsatian), General Manager, Business Operations, Ascend Group
3:50 - 4:05 PM
Transforming Retail Customer Experiences with personalised CX at Scale
Kulachart Ngernpermpoon, Country Manager, Genesys
4:05 - 4:20 PM
Fixing Broken Trust: How Humans Make Auto-Chat Awesome
Nattapol Thamsangwarl, Chief Executive Officer, Go Digit
4:20 - 4:35 PM
Break
4:35 - 4:50 PM
The Identity Advantage: How Knowing Your Customer Drives Conversions and Reduced Fraud
Ashley Woo, Strategic Account Director, Forter
4:50 - 5:05 PM
Insight Hub: Retail Answers-As-A-Service and Data Commercialization Platform
Randy McGraw, Chief Commercial Officer, Sertis
5:05 - 5:20 PM
Retail Reimagined - Transform and Thrive with AI (Fireside chat)
Chee How Lim, CEO/Founder, Tapway
5:20 - 5:35 PM
Closing and Lucky Draw

Speakers

Savanun Boonyapanich (Sugar)

Head of Thailand for Commercial & Startups
Braze

Nattapol “Koft” Thamsangwarl

CEO
Go Digit

Karn Kongsawat

Country Lead, Thailand
Snowflake Inc.

Kulachart Ngernpermpoon

Country Manager, Philippines, Thailand and Indo China
Genesys

Vatsun Thiraparapong

Country Leader, Thailand
AWS

Anurag Saluja

APJ Partner Leader (Retail CPG)
AWS

Homin Kim

Head, ASEAN Retail/CPG BD
AWS

Andrew Elturk

Country Manager, Thailand
Contentsquare

Chee How Lim

CEO/Founder
Tapway

Ashley Woo

Strategic Account Director
Forter

Randy McGraw

Chief Commercial Officer
Sertis

Kittisak Kovintavewat

Senior Account Manager, ENT & SMB
AWS

Kittisak Kovintavewat

Senior Account Manager, ENT & SMB
AWS

Dr. Gail (Sarintip Satitsatian)

General Manager, Business Operations
Ascend Group

Wichian Jiamwijitkul

SVP - Data Analytics & AI
Home Product Center Public Company Limited

Chatchai Komrangded

Head of Solutions Architect, Thailand
AWS

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