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AWS Retail Day: Building the
Consumer Experience of the Future

Overview

We are pleased to invite you to “AWS Retail Day: Building the Consumer Experience of the Future” happening on 25 February 2025. Consumer behavior and expectations have fundamentally changed over recent years, compelling retailers to drive digital transformation across their value chain.

Built by the world’s leading innovative retailer, AWS delivers market-proven solutions specifically designed for the retail industry and battle-tested by amazon.com. Through this event, AWS and its extensive portfolio of retail competency partners aim to help retailers in Singapore innovate faster and scale their growth.

Join us and our partners as we explore exciting retail topics, including data lakes, the art of hyper-personalization, Generative AI, intelligent supply chains, and more.

Industry Topics

Leverage the power of customer data to make informed business decisions

Increase conversion through hyper-personalized customer experiences such as personalized digital content and dynamic product recommendations

Unleash the power of chatbots, digital shopping assistants, enterprise search and document processing

Build sophisticated supply chains through better inventory visibility, process flexibility, and network collaboration across the value chain

Enrich the digital shopping experience through AI/ML solutions

Agenda & Session Details

8:30 - 9:00 AM
Registration
9:00 - 9:10 AM
Welcome Remarks
Priscilla Chong, Country Manager, AWS Singapore
9:10 - 9:30 AM
AWS for Retail: Bringing the Best of Innovation to Our Customers
Anurag Saluja, APJ Partner Leader (Retail CPG), AWS
9:30 - 10:00 AM
Voice of the Customer: Innovating to Meet the Evolving Singapore Shopper’s Needs
Nigel Ngan, Digital Strategy Lead & Head (Product Development - Food Services), FairPrice Group
10:00 - 10:30 AM
Fireside Chat: Accelerating your GenAI Journey
Shaik Umar, Assistant Director, Strategic Digital Projects, IMDA
Adrien Desbailettes, CEO, SaladStop
Sridhar Vishwanathan, Retail and CPG Industry GTM Lead, AWS
10:30 - 10:50 AM
Fireside Chat: Delivering an Amazon-Like Experience to Customers
Brian Fernandez, Head of Operations, Hilti Group
Anurag Saluja, Partner Leader (Retail), AWS
Suryansh Jalan, President, FarEye
10:50 - 11:00 AM
Light Refreshments & Networking
Industry Track Sessions
11:00 - 12:30 PM
Retailers know the key to successful merchandising and supply chain operations is ready access to data. With a data lake, retailers can store data in a central location, as-is, and at any scale. The data lake solutions on AWS provide a place to collect, analyze, and distribute important data throughout the retail organization.
Who should attend:
Retailer and CPG organisations who want to explore Data lake solutions to deliver better business insights and further advance their AI/ML/Gen AI maturity.
Discover how Gen AI is transforming businesses through real-world applications that enhance customer experiences, product development, employee productivity, and IT operations. In this track, our Gen AI partners will showcase exciting and innovative use cases, applicable for your business.
Who should attend:
Business leaders and decision makers seeking to harness the power of generative AI to drive innovation and improve operational efficiency in their retail and CPG organization.
Retailers can revolutionize how they connect with consumers through advanced personalization and AI to deliver targeted product recommendations and relevant content. This approach enables businesses to achieve higher marketing efficiency, improved ROI on campaigns, and increased sales conversion rates.
Who should attend:
Retailers seeking to improve their customer engagement experience by offering more personalized buying experiences for customers
Digital commerce goes far beyond just having a webstore. With AWS's AI/ML solutions, retailers can create scalable e-commerce platforms that analyze customer behavior and deliver personalized, cross-channel shopping experiences.
Who should attend:
CTOs and technical leaders in retail and CPG organizations who want to accelerate their digital transformation, innovate faster, and achieve greater agility in the rapidly evolving digital commerce landscape.
Transform your supply chain with AWS's machine learning and predictive analytics. Automatically optimize inventory levels, forecast demand accurately, and enhance collaboration across the supply chain.
Who should attend:
Supply chain leaders, logistics professionals, and operations executives in the retail and CPG industries should attend to learn how to unlock the full potential of intelligent supply chains with AWS.
11:00 - 12:30 PM
Gen AI for Retail
Personalized Customer Experience
Digital Commerce
Intelligent Supply Chain
Data Insights
12:30 - 1:30 PM
Networking Lunch
Prepared by SaladStop

Speakers

Priscilla Chong

Country Manager

AWS

Nigel Ngan

Digital Strategy Lead & Head (Product Development - Food Services)

FairPrice Group

Shaik Umar

Assistant Director (Strategic Digital Projects)

IMDA

Adrien Desbailettes

CEO

SaladStop

Brian Fernandez

Head of Operations

HILTI Group

Rory Tan

Head of Data

SecretLab

Anurag Saluja

APJ Partner Leader (Retail CPG)

AWS

Suryansh Jalan

President

FarEye

Sridhar Vishwanathan

Retail and CPG Industry GTM Lead

AWS

Kelvin Tan

AI Solutions Strategist

Axrail

Gerald Tjan

Asia Commercial Director

Braze

Damien Ballesty

Head of Retail APJ

Snowflake

Jonathan Asvestis

Senior Sales Engineer

Snowflake

Girish Muzumdar

Partner Solutions Architect

Stripe

Aditi Agarwal

Technology Principal and Modernization Strategist

Thoughtworks

Visalakshi Subramaniam

Global Head of Retail

Thoughtworks

Hosted by
Joined by special guests
Infocomm Media Development Authority
In collaboration with
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