Exclusive Roundtable Discussion

Engaging the Unengaged: A Retention Marketing Conclave with WebEngage

Overview

Indonesian businesses are losing out on significant revenue due to low customer retention rates. Most brands tend to focus on customer acquisition only, however, a recent Forrester research shows that acquiring new customers can cost up to 5x more than retaining existing ones.

Just a 1% increase in customer retention can result in an 8% increase in revenue. To do this, businesses must deliver personalized experiences through intelligent omnichannel engagement based on real-time customer behavior.

Learn how industry leaders are building a complete retention ecosystem to engage their consumers across their buying journey.

Benefits of Attending

Talking Points

Speaker

Avlesh Singh

Co-founder & CEO, WebEngage

Avlesh Singh has had a remarkable journey – transforming from an IIT (Indian School of Mines) Dhanbad Graduate to one of India’s most influential and resilient SaaS entrepreneurs. He began his career as a Principal Engineer and Search Architect with Burrp! India’s first local food and restaurant recommendation engine.

He built the technology backbone for Burrp! Local and Burrp! TV before assuming the position of Search Architect at Infomedia 18 Ltd. During his year-long stint at Infomedia 18, Avlesh played an instrumental role in building the back-end tech for Askme.com, one of India’s first online classifieds portals.

In 2011, Avlesh Singh decided to venture into the software-as-a-service space, and Ankit Utreja, the duo Co-FoundedWebEngage.

With over eighteen years of experience in product, technology, business development, and marketing – Avlesh is passionate about creating a tool that spearheads retention marketing as a practice, worldwide

In Partnership with

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies, we’ve been recognized by G2 as a Marketing Automation Leader in Asia 2021.

The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 12+ communication channels. Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 800+ brands across India, the Middle East, Latin America, Europe and South East Asia markets.

The company is working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like IKEA, eXtra Stores, HNAK, Vezeeta, Tabiyat, Unilever, L’Oréal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, GoIbibo and many more.

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