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More to Retention: Boosting ARPPU & CLTV for Growth

Overview

With COVID19 accelerating digital transformations in every economy, it is no surprise that our mobilefirst population experiences the most disruption in our way of life. Businesses are focusing on enabling ecommerce capabilities that therefore increases the number of apps being added to the app stores. With each attempting to get a share of a mobile users attention, the competition challenges businesses to provide a seamless experience that does what it needs to, otherwise they will be deleted fast. Because conversion rates and CLTV have been on a decline, there exists the new challenge of improving engagement and providing a stepbystep guide to the magicmoment.

TALK POINTS
  • Seamless and personalized onboarding experience with preset triggers
  • Effective channels for user engagement
  • Personalized messaging for customer conversions
  • Intentbased push notifications for monetization beyond promotions
Speaker

MarcAntoine Hager is the Regional VP Sales at CleverTap for SEA. The French national has been in Singapore for 8 years and comes with 15+ years of experience in helping companies achieve digital transformation while improving Customer LifeTime Value

MarcAntoine has been involved with many Customer Experience tech platforms, as he is passionate about technology innovation and has a solid background in Marketing Technology. He started his career in France in 2008 in the SaaS CRM industry and experienced hypergrowth through the customers he served. He has also managed larger enterprise customers throughout his experience with IBM, IFS and Oracle

He joined CleverTap in 2020, and its been a fantastic journey with him since then. With CleverTap, he uses the innovation of the ARC platform to help companies increase their customer engagement, specifically through better mobile marketing and analytics. The ARC platform allows brands to unlock retention through delightful user experience

Marc-Antoine Hager Regional VP - Sales CleverTap
Marc-Antoine Hager Regional VP - Sales CleverTap
In Partnership with
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CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, Al/MLpowered insights, and automation enabling brands to offer hyperpersonalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa Johns, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their longterm revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com