Growth Marketing: Engaging Users Based On What They Want - Not What We Want


Singapore’s economy, although facing challenges posed by global economic uncertainties and intensified regional competition, continues to demonstrate resilience and potential for growth. With its robust technology infrastructure, thriving finance sector, and dynamic e-commerce market, Singapore presents an ideal backdrop for discussions on growth marketing and customer retention strategies.

The key to achieving sustainable profitability lies in establishing a higher customer retention and engagement rate, built upon the foundation of customer trust. Effective customer retention revolves around delivering tailored messages that are relevant and resonates with their needs and what they want.

Don’t miss this invaluable opportunity to connect with like-minded professionals and discover how to grow your business profitably by engaging users based on what they want. Together, we can navigate the current business climate and emerge stronger, armed with the knowledge and strategies needed to build lasting customer relationships and fuel business success.


Jezreel Teng

Enterprise Account Executive
CleverTap APAC

Jezreel is the Enterprise Account Executive for CleverTap in the SouthEast Asia region, where he helps Enterprises to better delight their users through detailed analysis, advance segmentation, and personalized omnichannel engagement. He has almost a decade of experience in technology platforms, where he first started at Zendesk helping Customer Experience teams and now helping the Marketing and Growth teams at CleverTap.

Benefits of Attending/Key Takeaways

You will learn how to:

  1. Discover distinctive user segments relevant to your business
  2. Improve user engagement with personalized campaigns
  3. Increase user conversions and ARPPU through automated journeys
In Partnership with
CleverTop Logo

CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com

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