There’s something new in the air when you walk through Manila’s shopping streets. Stores seem livelier, ideas bolder, and the way we shop? It feels more personal—like brands are really starting to listen. Philippine retail is in the middle of an exciting shift, and it’s not hard to spot
In a marketplace where fads shift in an instant, both international giants and cherished local brands are making significant advancements. They’re not merely offering products now; they’re transforming the complete shopping experience for Filipino buyers.
One standout moment? Sandro Paris, the upscale French fashion house, has officially arrived in the Philippines. With its first store now open, it brings a touch of Parisian elegance to Manila’s style-savvy crowd. And if you thought the athleisure scene couldn’t get any better, JD Sports – a UK giant in sportswear landed with not one, but two flagship stores, adding serious heat to the local sneaker game
However, it’s not solely related to imports. The skyline of Bonifacio Global City is evolving into its own retail playground. Mitsukoshi, the legendary Japanese department store, is broadening its presence, introducing additional premier lifestyle brands from Japan in the center of BGC. For enthusiasts of Japanese minimalism and top-notch quality, this is not only thrilling, it’s a fantasy realized.
KK Group has big plans on the horizon—200 new stores across the country by 2028. That’s more than just expansion. It just goes to show—Filipino shoppers are being seen, and brands are placing their bets on the strength of our market and the heart of our communities.
Global names may be stealing headlines, but our local legends are holding their ground and thriving. Just look at Golden ABC, the brand behind Penshoppe. When Golden ABC was recognized at the Retail Asia Awards 2025, it wasn’t just an industry milestone, it felt like a collective win. A proud moment that reflects how far Filipino fashion has come, powered by grit, style, and sheer creative drive.
Even the simple act of going to the mall feels different now. With 800 personal shoppers added to SM Supermalls, it’s clear that convenience and care are becoming part of the new normal, making each visit a little easier, and a lot more. It’s a different shopping world now. Even Jollibee, a name that feels like childhood and comfort, is stepping into new spaces like gaming. They’re finding fresh ways to speak to younger Filipinos, showing us that even the most familiar brands still know how to evolve and connect.
A whole new chapter for retail in the Philippines.
From luxury fashion houses to local favorites we grew up with, retail is no longer just about selling. It’s about feeling something, connection, pride, discovery.
So, what’s next for Philippine retail? More than just storefronts and new campaigns, it’s a story of how brands are building real relationships with Filipinos. It’s about understanding our habits, honoring our culture, and growing with us through every click, cart, or casual mall stroll. This is no longer just a retail evolution, it’s a movement powered by purpose, pride, and the Filipino spirit. And we’re only getting started.
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